The Run Down

  • Senior Manager, Brand and Content
    (August 2022 - Present)

    • Spearheads innovative social campaigns leveraging emerging trends and technologies, recently resulting in a 43% site traffic increase and a 47% sales increase from a campaign.

    • Directs the social team in driving social media strategy development and execution.

    • Leads in-house and third-party content creation, keeping social media at the forefront.

    • Establishes partnerships (including influencers, brands, and agencies) to amplify awareness and enhance community engagement.

    • Implements reporting frameworks and performance tracking systems to monitor key metrics.

    • Manages the cross-functional team in the development and execution of brand awareness campaigns, including search, email, affiliate, social, SMS, video, and website.

  • Content and Influencer Manager (March 2022 - August 2022)

    • Built out the first-ever organic influencer, ambassador, and gifting programs to drive brand awareness through product seeding to influencers, tastemakers, and content creators.

    • Managed social media channels with the creative director, resulting in the brand gaining over 20k followers on Instagram and reaching a total audience of 100k within the first 2 months.

  • Digital Content Associate
    (August 2021 - March 2022)

    • Developed an influencer program with a focus on events, gifting, and collaborations.

    • Produced photo, illustrated, and video content for editorial use across various platforms, including Instagram, Facebook, Pinterest, LinkedIn, YouTube, and TikTok. Notably, the reels program alone gained over 10 million views.

    Social Media and Production Coordinator (August 2020 - August 2021)

    • Oversaw in-house video production, including pre-production, editing, and post-production.

    • Established partnerships with like-minded brands, influencers, and content creators.

    Content Production Intern (January 2020 - August 2020)

    • Pioneered The Sill's first-ever video strategy for integration into the overall marketing strategy.

    • Curated content for Instagram, TikTok, X, Pinterest, LinkedIn, Facebook, and YouTube.

    • Girl Gang NYC

    • Wipstitch Needworks

  • New York University. New York, NY

    • Gallatin School of Individualized Study, BA in Individualized Major (Concentration: Effective Storytelling)

    • Honors: summa cum laude (Cumulative GPA: 3.951), Founders' Day Award, Gallatin School Dean's List

    Internships

    • Live Nation Entertainment

    • Warby Parker

    • Wondersauce

    • NYU Stern School of Business